Balance

Balance is when there is one large object in a picture, and a smaller object near it. Having one large picture in the middle, draws the eyes towards it. Adding another smaller sized picture next to it creates balance. Many makeup, or perfume ads tend to include balance in their pictures. In this particular advertisement there is an enlarged picture of a model wearing a specific type of makeup, and next to her is a smaller picture of the actual bottle of makeup she is wearing. First our eyes our focused on the model, and then we see the product. I find that this is a great way for a company to advertise their product.