Thursday, September 15, 2011

Unity/Harmony


Unity is when all the objects shown in the picture work well together to give one image. It unites everything occuring to express one thought. Harmony is when you combine similar elements to create a satisying effect. The elements can be colours on the colour wheel, or similar shapes. In this advertisement unity is used to advertise a sport. We see two people riding bikes down a path, that really looks like the Earth from outerspace. It looks as if they are bike riding on top of the Earth. The oceans, and the land in the picture work well together to express one thought. The advertisement is trying to say that the displayed bicycles can take you over the world, and you feel as if you can as well. I think this an amazing way to advertise a bike, or even a car.



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