Gradation is the size, colour, and direction a picture is shown. Some pictures with gradation could include colours fading from dark to light, objects being pixelated in a certain direction, or shapes disappearing throughout the photo. In this advertisement pixelation is used to advertise a laptop. The picture on the screen of the laptop is coming out of the screen and being pixelated towards the viewer. This is a great way to advertise the act of experiencing an actual product.
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