Repetition

Repetition is the duplication of one object to create an effect. This principle can be used through colour, shapes, or the placing of an object. In this particular advertisement repetition is used to emphasize the appearance of this product. Not only is repetition used in duplicating the actual product, but it is also used in colour, by using the same colour in different shades throughout the entire picture. The picture is an advertisement for a drink. The bottle is green and so they used that one colour throughout the ad. They related the entire ad to a famous movie, and so they made the environment of the picture a duplicate of the scene we see in the movie. They used the repetition of the bottles and colour to capture our eyes. This was very smart of the company, and I think this is very effective in catching the viewer's attention.